Your Expert for innovative Concepts, strategic Communication, and exceptional Business Coaching in The Gambia.
Throughout my career, I’ve continually refined my skills by adapting to evolving trends and methodologies:
In 2013, I earned my B.A. in Media Management from Macromedia University of Applied Sciences in Berlin, Germany. My expertise lies in captivating concept development for various communication channels, tailored to effectively engage with diverse audiences.
Artist Management
for Camufingo
Head of Social Media
for Missy Magazine
Production Management
for Ballhaus Naunynstraße
Digital Media Management
for Nesola GmbH
For Max Herre’s MTV Unplugged – KEHEDI Radio Show more than 40 musicians and guests from three generations, most of them longtime companions, came together for a session that was more of a giant studio recording than a show.
As an integral member of the label’s digital media team, I collaborated closely with Bears Calling Berlin, directing the production of an interview feature spotlighting each guest and their collective story. This feature was subsequently released on DVD and Blu-ray alongside the album launch.
In partnership with Universal Music, we executed a comprehensive social media strategy and online marketing campaign. Our efforts contributed to the album achieving platinum status and was awarded by the Federal Music Industry Association.
The multi-channel social media project SOFTIE* was part of @funk network, a joint content network of Germany’s national television
ARD and ZDF.
“Shaheen has a unique ability to both connect with people and connect people. her openness to other ways of thinking, doing and being, coupled with patient listening and meaningful supportive commentary, as well as willingness to help, makes her a valuable person to have on any project desiring to bring people together and share knowledge and resources across spaces, languages and cultures.”
Tila Likunzi
– independent curator & researcher
“Her structuring, analytical, determined and open approach and her adept background research of community-related topics in direct contact with the community, in addition to writing, editing and proofreading creative and attractive content for Facebook and Instagram, contributed significantly to the success of the project.”
Stefanie Lohaus
– Editor in Chief of Missy Magazine
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